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Chain Reaction Cycles

The Challenge:

Introduction

Chain Reaction Cycles (CRC) is the world’s largest on line bike store. It offers in excess of 80,000 different products, from its purpose built facility in Ballyclare, just outside Belfast.

As well as selling, bicycles, spare parts and accessories, it now also offers winter sports goods from its Northern Ireland based distribution centres. It exports to 180 countries worldwide.

Why DAI?

As their phenomenal year on year growth continued, CRC recognised they needed to take the step from a small/medium company driven IT infrastructure, to a more forward thinking functionally rich and flexible supply chain infrastructure, which could evolve and expand with them. To this end they selected DAI, and their component based Matflo solution.

Uniquely in the supply chain IT landscape, DAI are able to provide a fully integrated automated warehousing solution, a manual solution, and also a broader supply chain solution, all within the same, common, fully integrated Matflo suite.

Challenges

An overhaul of the supply chain systems that drive an eCommerce business is always challenging. DAI experience in delivering a phased approach to system roll out, and proven post-delivery support, ensured a successful project, and continued success to all.

Solution

The solution was split into different phases, and continued evolution and expansion of the cross site IT solution still continues.

The Result

The Matflo solution that has been implemented can continue to grow as the CRC operation expands. Currently at CRC it is deployed into a manual and a semi-automated facility. It also drives the carrier management selection, and integration into the different carriers, providing total track & trace visibility to customers, hence not only improving site efficiency but enhancing the customer’s shopping experience.

Key to any eCommerce business is the flexibility to evolve, Matflo offers this, allowing changes to be made as the customers’ offering changes.

We are specialists in our sectors, with an in-depth knowledge of particular technologies, ensuring that you, our customers get the best solutions for your requirements. We always look to deliver solutions based on standard products, be that driven by Matflo, or other market leading third party offerings.

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