MENU

Adidas

Adidas GroupThe Challenge:

Introduction

With the acquisition of the Reebok brand, Adidas looked to restructure their Northern European distribution operation, merging their five key brands, adidas, Reebok, TaylorMade, Rockport and Ashworth into a single consolidated distribution centre at Trafford Park, Manchester, replacing their existing four warehouses. The new warehouse would be fully automated, with additional manual picking areas.

Why DAI?

Within the area of warehousing and supply chain, DAI has developed an enviable reputation as the dependable partner, with a proven track record of delivery on time and budget.

DAI’s Matflo solution is recognized internationally as the leading independent WCS (warehouse control system) available in the market space. Together with experience going back over 20 years working with Dematic, the selected MHE (material handling equipment) provider for the site, the choice of DAI was clear.

Challenges

It quickly became clear that the already in-situ corporate standard WMS was not able to support, in a cost effective way, many of the functions demanded of an efficient and effective distribution centre, hence the scope of the DAI Matflo WCS was expanded to become a site wide fulfilment WCS. While the delivery of the extra functionality was never an issue, the appropriate components simply being selected from the standard Matflo component library, the biggest challenge arose from a reluctance to amend the timescales as the scope of the project increased.

Solution

Within all areas of automation Matflo has complete control, achieving the necessary smooth flow of items from the fully automated mini-load through to the Picking Stations, yet not disrupting the corporate architecture.

Our Matflo solution delivered highlights include:

The Result

After the success of this initial project, DAI have won two further site wide fulfilment Matflo WCS projects for adidas (including the control of their worldwide largest DC in Rieste, Germany).

The site is supported 24 x 7, by a team of experts. An on-going program of change is occurring as the business evolves, to allow the facility to flex as the operational demands change.

We are specialists in our sectors, with an in-depth knowledge of particular technologies, ensuring that you, our customers get the best solutions for your requirements. We always look to deliver solutions based on standard products, be that driven by Matflo, or other market leading third party offerings..

Careers

Do you have strong problem-solving and analytical abilities? Are you a team player? Are you better than the crowd?

Latest Videos

Some videos relating to DAI solutions
DAI
DAI
DAI
DAI
DAI
DAI

Contact Us

DAI (Digital Applications International)
Twitter
LinkedIn
Email Us
+44 (0)20 7292 7500

Download Brochure




DAI

Aberdeen
3 Kingshill Park,
Venture Drive,
Westhill, Aberdeenshire,
AB32 6FL
United Kingdom

Basel
Clarastrasse 15,
Postfach
CH-4005
Basel
Switzerland

London
18 Bedford Row,
London,
WC1R 4EQ
United Kingdom

Manchester
Milan Court,
Bird Hall Lane,
Stockport,
SK3 0WZ
United Kingdom

Shanghai
Unit 2316, 5 Corporate Avenue,
150 Hubin Road,
Huangpu District,
Shanghai 200010
China

TOP